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Archive for May, 2015

post-Gutenberg


for Ivan Doig -- postgutenberg[at]gmail.com for Ivan, who as a small boy tagged along after his father to ‘hire on haying crews’ in saloons
— postgutenberg[at]gmail.com

The Economist should have credited the Australian author Hazel Edwards for her neologism, ‘authorpreneurship,’ in her book published three years ago advising mere scribblers on the importance of turning themselves into scribbler-salesmen to save their skins in the post-Gutenberg transition. In its Schumpeter column on 14 February, the magazine made exactly the same point:

Publishers are increasingly focusing their efforts on a few titles they think will make a splash, neglecting less well-known authors and less popular themes …

Authors must court an expanding variety of “influencers”—people whose opinions can determine a book’s success. … a host of bloggers and social-media pundits …

The trouble with many budding writers is that they are not cut out for this new world. They are often introverts, preferring solitude to salesmanship …

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